The Online Communication as a tool for the ECUARUNARI strengthening

Abstract

In the Ecuadorian history, social movements have always played a decisive role in the political and social life of the country, however, their struggle and contribution have been made invisible in the agendas of the commercial media, thus violating the constitutional right of the indigenous peoples to a legitimately inclusive communication. Hence, this study aims to highlight the current state of communication articulated by the Confederation of Kichwa Nationality Peoples from Ecuador-ECUARUNARI, as a fundamental pillar of the Ecuadorian indigenous movement, in order to strengthen its own initiatives, processes of intercultural communication. The results of the study have as an important source a diagnosis that deepened in the way that institutional communication is configured and internal and external audiences intervene, as a constitutive part of a strategy that sustains the right that Ecuador’s social movements have to perform communication in conditions of equality and horizontality.